How To Get Beautiful, Brandworthy Photographs That Project Your Authentic Self

A great photo is everything to an entrepreneur. Research shows that you and your business have seven seconds to make an impression, and positive initial experiences can create long-lasting business relationships. This is especially important for your online presence as people will judge you based on your images long before they judge your abilities. As the saying goes, a picture’s worth a thousand words, so your pictures need to tell potential clients who you are and what you stand for.

The most important quality in a photo is that it looks like you. I want to be able to know you and trust you through your photos. I want to see your essence and personality show through. I want to see you–the authentic you (but on your best day). I want to take one look at your website image, have it tell me a little about you, and be invited to dive in to explore more of your work.

These insights will make it easy for you to prepare for your photo session, so you can show up to your shoot feeling calm and confident. The more prepared you are, the better your images will be. The better the images showcase the real you, the more clients and more success you will have.

If you use these tips, complete the action sheet, and show up prepared for your photo session, then you will have done the work that counts. This will give you the satisfaction of having everything you need to bring your best self to your session. From that point on, you will be collaborating with your photographer and having fun creating your iconic brand portraits.